AI, Sustainability & Community Values

A Two-Page Thought Leadership Perspective from ECO Action

Technology, Responsibility & Opportunity

Artificial Intelligence is rapidly becoming embedded into modern society. From communications and web design to research, administration and creative work, AI tools are increasingly shaping how organisations operate.

For values-led organisations like ECO Action, this raises important questions around ethics, sustainability, authenticity and responsibility.

That’s a conversation worth having. We’ve thought about these issues and have agreed an approach … you can read more about what we’ve decided here.

Do you know about the “People’s Emergency Briefing”?

Maidenhead residents are invited to attend a community screening 

Last November, over a thousand people attended an event in Central Hall, Westminster, entitled The National Emergency Briefing on Climate & Nature. Senior figures attending were drawn from many walks of life – e.g. business, faith, politics, civil service, academia and the arts – and there were many famous faces in the audience including actress Jennifer Saunders, business guru Deborah Meaden and chef and campaigner Hugh Fearnley-Whittingstall.

Despite this remarkable turnout, the event was given scant coverage in most parts of the media – not just in the national press but, surprisingly, also BBC News and ITV News.

The event was opened by the naturalist Chris Packham – a very familiar face for viewers of BBC nature programmes – together with Professor Mike Berners-Lee, author of “There is no Planet B” amongst other bestselling books.

The aim of the event was to pull together and present the latest data about climate change and related issues, for decision-makers in law, policy, science, business and other important fields.

Presenters included specialists in emissions, health, food security, meteorology and nature-based solutions, all with a mission to review the evidence base and present thinking about the action needed in the short and medium term to avoid the negative – and accumulating – risks of climate change.

Here in the UK, it’s tempting to think that climate change will only really have major effects on far-flung parts of the world – some Pacific islands which will lose their coastal areas or even be submerged. But this event made it clear that the UK – and Europe – is far from insulated against those negative effects, and will in fact be exposed to a whole range of damaging consequences. As we are learning, these include a change in sea levels, increased risk of flooding, and unexpected extreme weather events, with the consequent effect on other parts of the ecosystem such as crop damage, wildfires and biodiversity loss.

The meeting focused on the real risks which those phenomena are likely to present in the future and – perhaps more importantly – what we can all do to offset the risks and minimise the damage caused.

The evidence presented has been gathered together and turned into a 45-minute film, which will be screened at Norden Farm at 10.30am on Saturday April 18th – tomorrow. The screening will be followed by a Q&A session with Joshua Reynolds MP and Councillor Karen Davies, the Royal Borough’s Cabinet Member for Climate Change and Biodiversity. 

Tickets cost £5 and are available from Norden Farm Box Office.

Eco Matters – the “First 50” book

We’ve been running since 2022 to help raise local people’s awareness and improve their wellbeing on climate change. As you may know, we’ve published the Eco Matters column every fortnight in the Maidenhead Advertiser. At the end of last year we ran our fiftieth column.

So we have compiled the first fifty into a small book. 

Each Eco Matters column is written by a different person. We’ve covered a wide range of eco topics from heat pumps and electric cars through to bees and Christmas gifts, offering practical advice, information and tips.

Our aim in publishing the book is to make sure that all this great insight and advice reaches as wide an audience as possible beyond the circulation of the newspaper itself. We decided to physically print it (on recyclable paper of course) to ensure it has a more lasting life and makes more impact than a digital-only document.

If you would like one of the remaining FREE copies of the book (otherwise with a cover price of £8.99). If so, just fill in your details on this link and we will send you one of the free copies – assuming they haven’t run out yet.
And if you’d like to help us cover our ECO Matters and ECO Action costs please check out this link too! All contributions very much appreciated.

Lastly, thank you to our co-sponsors; Maidenhead Advertiser, SaveEnergy, and The Louis Baylis Trust. Keep looking in the Maidenhead Advertiser for even more ECO Matters articles: we publish one every 2 weeks, so here’s to the next 50! 
 
Andrew Ingram

COP30 – What can we do?

🌍 Let’s All Work Together — Act Now for Climate!

With COP30 taking place this November in Brazil, ECO Action WAM is gearing up for a month-long local awareness campaign and activities with our amazing partners — because every small action makes a difference!

From 25th October to 23rd November, we’ll be celebrating and showcasing the many inspiring climate and nature initiatives happening right here in our community.

Together with our ECO Action Partners and extended network, we’ve created a shared calendar of events, activities, and actions designed to inspire, connect, and amplify our collective impact.

👉 Stay tuned! Bookmark the calendar, find it with the QR Code below, visit our website, and follow our newsletters and social media — all tagged with #COPtober. See how you can get involved and make a positive change!

Let’s take action together — for our planet, for our community, and for our future. 🌱

Heal The Land @Norden Farm

Wild Maidenhead presents Heal the Land

Why: a compelling, inspiring and hopeful film about the transformation of a former intensive dairy farm in Somerset into a thriving new place for nature and people. Join for a journey of drama, discovery and insight into the start of this rewilding journey, with a remarkable array of wildlife and astonishing new arrivals.

What: The 25-minute documentary, filmed at the Heal Somerset site during 2024, will be followed by Q&A with Jan Stannard – CEO of Heal Rewilding and founder member of Wild Maidenhead. Heal Rewilding’s website

When & Where: 1st October at Norden Farm Studio (Free event) – Norden Farm Centre for the Arts

UK Climate & Nature Bill

Learn more about the UK Climate & Nature Bill

Here is a full briefing for you, why it’s important to all of us today, and ways you can get involved …

The UK’s Climate & Nature Bill will help tackle climate & ecological emergencies via an integrated & cross-party approach: It’s significant because it requires the Secretary of State to implement a strategy to achieve targets. It would establish a climate and nature assembly to advise in strategy creation.

The bill was introduced by Roz Savage (Lib Dem) 16 October 2024 & adjourned until 11 July 2025: t’s unlikely to be debated again. Following adjournment, Secretary of State for Energy Security and Net ZeroEd Miliband issued a promise to work to the “spirit and substance” of the bill—”including for legislation” – to “make a meaningful difference” for climate and nature.

Where are we at?

  • Statement: Earlier this week Ed Miliband gave a very informative and balanced statement in Parliament: Watch it HERE and form your own view. Watch Roz Savage’s response HERE.
  • Action group Zero Hour are actively campaigning to support the Climate & Nature Billon 15th July with a webinar to share what they’re achieved & ask for your support. Watch HERE or download slides HERE.
  • What are we doing? We’re lobbying our MP Joshua Reynolds to promote and support Ed Miliband and Roz Savage in furthering the goals laid out in Ed Miliband’s statement to the House.
  • What can you do?:

Last but not least: Continue to support and get involved with ECO Action WAM, with our calls to action, action plans, events, and help us by donating here … we’re all pulling towards the same goals.

Less Carbon, More Nature, Better Wellbeing!

Help Shape Our Future Events! 🌍 🌱

We’re reaching out to better understand the kinds of events that matter most to you. We’re planning future activities focused on reducing carbon emissions and increasing nature, and your input is vital to help us make them engaging, relevant, and impactful.

Can you spare a few minutes to complete our short survey? 👉 https://forms.gle/cQGWMg4ywSWtFX3j7

Your feedback will guide the types of events we organise—whether it’s workshops, talks, or practical sessions—all aimed at tackling the climate crisis and enhancing nature in our communities. The survey only takes 3-5 minutes, and your views will directly shape what happens next.

Thank you for your time and support. 

🌱 🌍 See David Attenborough’s “Ocean” at Norden Farm in July 🌍 🌱

‘Norden Farm Centre for the Arts’ (near Altwood in Maidenhead) is screening David Attenborough’s wonderful ‘Ocean’ over three days in July.

Our ECO Action WAM Team are planning to have a ‘booth’ during the screening, where we are looking forward to meet lots of people, have interesting conversations on carbon reduction & saving money, handing out leaflets & action-plans.

This is a great opportunity to see & hear from an internationally recognised icon & some say national treasure, what is happening int the oceans, how human-made climate change & pollution is affecting them and , and what action they can take to help fight climate change.

Attenborough explores the planet’s undersea habitats, revealing the greatest age of ocean discovery and emphasizing the ocean’s vital importance while exposing its problems and highlighting opportunities for marine life recovery.

Norden Farm’s Screening Times:
11th July 14.00 & 20.00
12th July 20.00
17th July 14.00
Book your tickets here: Ocean

🌍 Volunteer Role: National Action Coordinator

Help Drive National Change for Climate and Nature

At ECO Action, we believe real impact comes when personal actions are matched with collective effort. That’s why we encourage everyone to Take Action across four areas:

  • Personal – follow a Personal Action Plan
  • Communicate – talk to family and friends
  • Community – volunteer locally
  • National – demand bigger changes from those in power

We’re now looking for an enthusiastic volunteer to lead the charge in that fourth area — National Action.

What You’ll Do

As National Action Coordinator, you’ll help local people amplify their voices and influence national decisions. Your role includes:

🔹 Petition & Campaign Coordination

  • Gather and maintain a list of credible national petitions (e.g. from Greenpeace, Friends of the Earth, The Climate Coalition)
  • Choose and highlight the most urgent and impactful ones
  • Store and share them with our supporters via our Google Drive
  • Identify Climate or Nature Bills due to be debated in Parliament
  • Encourage our community to contact their MP and sign key petitions

🔹 Collaborate with National Organisations

  • Liaise with groups like Greenpeace and Friends of the Earth about any national campaigns happening locally
  • Let our volunteer base know how they can get involved in actions such as leafleting or door-knocking

🔹 Engage Local Politicians

  • Help us connect more regularly with local MPs, especially Josh Reynolds (Maidenhead) and Jack Rankin (Windsor), and others as appropriate
  • Explore working with local Labour or other party groups to influence policy
  • Look for opportunities to encourage political parties to go further and faster for Climate and Nature

What You’ll Bring

  • Passion for Climate and Nature
  • Good organisational skills
  • Confidence with online tools (e.g. Google Drive, email)
  • Ability to communicate with people and inspire action

You don’t need to be a policy expert — just someone who cares and is ready to help others speak up.

Why It Matters

National decisions shape the future of our planet. As National Action Coordinator, you’ll play a crucial role in empowering local voices to influence national policy — and in doing so, help protect the climate and restore nature for generations to come.

🌱 Ready to Step Up?

Please email us at here with “National Action Volunteer” as the title to find out more and provide more of your details. Thank you. 

#EcoAction #Maidenhead #VolunteerRole #ClimateAction #CommunityEngagement #Sustainability #RBWM #GetInvolved

Nature Friendly Gardening QT

Ask The Experts Live

Come and join us for a Big Green Week Event hosted by Peter Gibbs from the BBC’s Gardeners’ Question Time, and with the local Wildlife Gardening Awards.

A chance to ask the experts on our panel in a fun and informative event all your questions on gardening for wildlife. We’ll have local wildlife gardeners, members of Wild Maidenhead & more.

Whatever outdoor space you have this is the ideal opportunity to learn more about how to make space for wildlife and enjoy your garden.

When and Where?

Saturday June 7th at 10:30 in our ECO Action Hub

What to do next …

For all information and your EventBrite tickets please click here.